Portugal has consolidated its status as one of the most attractive and secure destinations for foreign capital, securing a prestigious 9th place globally in the World Tourism Investment Index 2025, published by the World Tourism Forum Institute.

With a score of 36.6, the country stands at the forefront of the global tourism ecosystem, outperforming long-standing industry powerhouses.

This achievement reflects the success of a national strategy that has transformed tourism into a powerful driver of economic development and macroeconomic resilience.

The key differentiating factor highlighted in the report is the robustness of the Portuguese business environment. Portugal achieved an average score of 64.6 in the “Context” dimension, a multi-faceted indicator that evaluates critical variables for investors, such as political stability, economic growth, infrastructure, and legal certainty. For financial decision-makers and investment funds, this data sends a clear message: the Portuguese market offers a low-risk, predictable, and highly favorable ecosystem for developing new, long-term projects.

Beyond institutional stability, the country stands out for the sophistication and diversification of its offerings. The index highlights that Portugal has masterfully capitalized on its extraordinary cultural wealth, anchored by 19 UNESCO World Heritage sites, expanding its brand far beyond conventional tourism. The country has evolved into a vibrant and highly competitive hub for high-value segments, which ensure high-quality demand and greater purchasing power year-round.

The report clearly indicates that there are strong incentives and significant market potential for channeling capital into new regional locations and developing innovative tourism products.

In short, the data reaffirms that investing in Portugal’s tourism sector remains a safe bet, backed by solid economic fundamentals and an international brand in full expansion.

Link: World Tourism Investment Index – 2025.pdf