Portugal has been voted Europe’s Leading Destination 2026 and Turismo de Portugal has been distinguished as Europe’s Leading Tourist Board 2026, winning more than 30 awards at the latest edition of the World Travel Awards. Widely regarded as the Oscars of global tourism, the awards recognize excellence across the sector and position both Portugal and Turismo de Portugal among the world’s leading tourism benchmarks.

These distinctions further consolidate Portugal’s positioning as a destination of excellence, a status that has been consistently reinforced in recent years. The Europe’s Leading Destination award reflects a strategy focused on the quality, diversity and innovation of the national tourism offering, while the distinction awarded to Turismo de Portugal recognizes its work in the international promotion of the country.

More: World Travel Awards