Companies
91 134
Number (Nr)
Tourism
Economic impact
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Weight of international tourism revenue
2025
In GDP
9.5%
0.2 p.p Change 24/23
1.1 p.p Change 24/19
In Global Exports
21.7%
0.9 p.p Change 24/23
1.3 p.p Change 24/19
In Export of Services
47.9%
0.3 p.p Change 24/23
-2.5 p.p Change 24/19
In Exports of goods
39.5%
2.3 p.p Change 24/23
4.9 p.p Change 24/19
Source: TravelBI
Tourism as one of the country's largest economic export activities in 2025 (%)
Source: INE, I.P and Bank of Portugal
Tourism balance (billion €)
Source: Bank of Portugal
Tourism trade balance in European Union countries
2024 (billion €)
Source: Eurostat
16.5% of the GDP
8.1% of the national GVA
9.8% of the national employment
Source: INE, I.P.
#12 / 119 countries
#5 / UE27
Tourism Competitiveness
Travel & Tourism Development Index 2024
Portugal stands out in:
- Enabling Environment: Safety and Security (#5)
- Policies and Conditions Favorable to Travel and Tourism: International Openness (#13)
- Tourism Services Infrastructure (#16)
- Enabling Environment: Health and Hygiene (#16)
- Sustainability: Socioeconomic Resilience and Conditions (#36)
General characterisation of tourism
2024
Turnover
42 893
Million of euros (M€)
People employed
456 777
Number (Nr)
Source: Bank of Portugal
Companies
2024
91134
2023
86 178
Source: Bank of Portugal
Turnover
2024
42 893 M€
2023
38 878 M€
Source: Bank of Portugal
People employed
2024
456 777
2023
425 496
Source: Bank of Portugal
Distribution by company size
2023
Number of companies
Turnover
Number of people employed
Distribution by economic activity
2023
Number of companies
Turnover
Number of people employed
Distribution by time of activity
2023
Number of companies
Turnover
Number of people employed
Source: Bank of Portugal
Evolution of economic and financial indicators
Turnover
(annual rate of change)
Tourism Sector
17.5%
2023
75.1%
2022
Transport and logistics
16.5%
2023
67.4%
2022
Accommodation and catering
16.4%
2023
69.8%
2022
Recreational and cultural activities
24.1%
2023
127.1%
2022
EBITDA
annual rate of change
Tourism Sector
17.2%
2023
347.8%
2022
Transport and logistics
23.6%
2023
641.2%
2022
Accommodation and catering
15.2%
2023
98.2%
2022
Recreational and cultural activities
2.5%
2023
255.5%
2022
Return on equity
Tourism Sector
11.9%
2023
13.3%
2022
Transport and logistics
15.1%
2023
15.2%
2022
Accommodation and catering
10.9%
2023
12.0%
2022
Recreational and cultural activities
10.0%
2023
16.3%
2022
Financial autonomy
Tourism Sector
34.3%
2023
31.2%
2022
Transport and logistics
29.3%
2023
27.1%
2022
Accommodation and catering
36.5%
2023
33.2%
2022
Recreational and cultural activities
36.4%
2023
31.9%
2022
Source: Bank of Portugal
