Tourism with record performance and regional diversification
JLL has released its annual report, “Market 360º – Report 2025/2026 – Real Estate Market In Portugal”, which paints a picture of the Portuguese real estate market with key performance indicators for 2025 and the outlook for 2026.
In 2025, tourist accommodation in Portugal once again broke records with a consolidated growth rate. The country recorded 82.1 million overnight stays (+2% compared to 2024) and 32.5 million guests (+3%), showing that the market is consolidating at a very high level.
The hotel room occupancy rate rose to 59.6%, 1.8 percentage points higher than in the previous year. Domestic demand was the main driver of this growth, increasing by 5%, although foreigners continue to account for the majority, with 69% of overnight stays and an increase of 1%.
Among international markets, the United States stood out with a 5% increase in activity. In regional terms, growth was particularly strong in less traditional regions, such as the North (+5%), Setúbal Peninsula (+5%), and Alentejo (+6%), and the Algarve recorded its lowest seasonality level in the last decade, signaling a more balanced distribution of demand throughout the year and across the territory.
Source: here
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