Portugal is participating in the IHIF – International Hospitality Investment Forum, taking place in Berlin from 23 to 25 March 2026, with the aim of reinforcing the country’s international visibility as one of the most attractive and resilient markets in Europe for investment in the hospitality sector.

Turismo de Portugal will present to international investors the strategic framework of the tourism sector, the recent performance of the hotel market and the concrete investment opportunities across different regions of the country, highlighting the stability of the business environment and the growing interest of international capital.

In recent years, Portugal has consolidated its position among the leading European destinations for hospitality investment. The country has recently ranked as the 5th European market with the highest volume of hotel investment, attracting leading international investors, including groups such as Goldman Sachs, AccorInvest and Meliá.

The dynamism of the market is also reflected in the development pipeline. Portugal currently presents a significant volume of new hotel projects, amounting to several thousand rooms in the development phase. This robust pipeline demonstrates the sustained confidence of international investors in the national tourism sector.

The strong attractiveness of the Portuguese market is also evidenced by the growing presence of international capital. Over the past 24 months, 85% of buyers of hotel assets and 35% of developers of new projects have been foreign investors, confirming global interest in the national tourism sector.

The performance of tourism has played a central role in this dynamic. In 2025, Portugal recorded 32.5 million guests and 82.1 million overnight stays, record figures that reflect the consolidation of the country as one of the most competitive tourist destinations in Europe.

From an economic perspective, tourism holds a structural weight in the national economy. The sector generated €29.1 billion in revenue in the last year, representing around 16% of national GDP and 48.6% of Portugal’s service exports.

According to Carlos Abade, President of Turismo de Portugal, “Portugal offers a stable and competitive environment for tourism investment, based on the confidence of international markets, the quality of the destination and a clear strategy for enhancing resources, communities and the territory.”

The country’s institutional strength and stability are also relevant factors for international investors. Portugal currently ranks 7th in the Global Peace Index, offering a low-risk environment and a high quality of life.

At the same time, the country benefits from modern and efficient mobility infrastructures, ensuring strong internal and international connectivity, reinforcing accessibility and supporting the sustainable growth of tourism activity.

Turismo de Portugal remains committed to promoting initiatives that strengthen innovation, sustainability and the territorial diversification of the tourism offer, consolidating the country as a destination of excellence for investment projects that combine economic value, differentiation and sustainability.

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About Turismo de Portugal:

Integrated within the Ministry of Economy and Territorial Cohesion, Turismo de Portugal is the National Tourism Authority responsible for the promotion, enhancement, and sustainability of tourism activity. It brings together in a single entity all institutional responsibilities related to the development of tourism, from supply to demand. With a close relationship with other public entities and economic stakeholders, both domestically and internationally, Turismo de Portugal is committed to strengthening tourism as one of the pillars of the growth of the Portuguese economy.

Info: turismodeportugal and invest.turismodeportugal