{"id":25587,"date":"2026-07-10T15:15:59","date_gmt":"2026-07-10T14:15:59","guid":{"rendered":"https:\/\/invest.turismodeportugal.pt\/?p=25587"},"modified":"2026-07-10T15:18:36","modified_gmt":"2026-07-10T14:18:36","slug":"oecd-report-tourism-trends-and-policies-2026","status":"publish","type":"post","link":"https:\/\/invest.turismodeportugal.pt\/en\/oecd-report-tourism-trends-and-policies-2026\/","title":{"rendered":"OECD Report: &#8220;Tourism Trends and Policies 2026&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25587\" class=\"elementor elementor-25587 elementor-25586\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb822e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bb822e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5fd175\" data-id=\"d5fd175\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51b4f57 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"51b4f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OECD Report: &#8220;Tourism Trends and Policies 2026&#8221;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82aa38c elementor-section-stretched background_fullw elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82aa38c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddababd\" data-id=\"ddababd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5d6d51 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5d6d51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ea2ec1c\" data-id=\"ea2ec1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0755447 icon-vertical-align-center content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"0755447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-0755447\" href=\"https:\/\/invest.turismodeportugal.pt\/en\/noticias\/\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-12\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVoltar\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-250aed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"250aed9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-83fac54\" data-id=\"83fac54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a8a2e elementor-widget elementor-widget-text-editor\" data-id=\"d4a8a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJuly, 2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b322e01 elementor-widget elementor-widget-text-editor\" data-id=\"b322e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The OECD has released the &#8220;Tourism Trends and Policies 2026&#8221; report, which serves as a leading international reference for monitoring performance trends, governance, and public policy within the tourism sector. In its dedicated profile for Portugal, the OECD highlights the structural importance of tourism to the national economy.<\/p><p>\u00a0<\/p><p>In 2024, travel exports reached \u20ac27.7 billion, accounting for 47.9% of total service exports. Furthermore, tourism represented 8.1% of total Gross Value Added in 2024 and 12.1% of total employment in 2023, equivalent to 542,200 direct jobs. Tourism demand in Portugal maintained a positive trajectory throughout this period. In 2024, there were 88.3 million overnight stays recorded across all accommodation types, reflecting a 3.8% increase compared to 2023. International demand accounted for 59.8 million of these overnight stays, representing approximately 68% of the total, with Spain, the United Kingdom, and Germany remaining the primary source markets.<\/p><p>\u00a0<\/p><p>Regarding Portugal, the report underscores the importance of not only consolidating the current tourism growth trajectory but also deepening its qualification. The creation of greater value added, a more balanced distribution of benefits across the territory, increased destination resilience, and a more systematic use of data in decision-making are identified as central dimensions for the next development cycle of the sector.<\/p><p>\u00a0<\/p><p>More: <strong><a class=\"nav-link nav-link-https--wwwhospitalityinvestorcom-\" href=\"https:\/\/www.oecd.org\/en\/publications\/oecd-tourism-trends-and-policies-2026_3fd3cd75-en\/full-report.html\" target=\"_blank\" rel=\"noopener\">OECD<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7dc34 icon-vertical-align-center content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"9e7dc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<a class=\"the7-box-wrapper the7-elementor-widget box-hover the7_icon_box_widget-9e7dc34\" href=\"https:\/\/www.portugal.gov.pt\/pt\/gc24\/comunicacao\/documento?i=acelerar-a-economia-crescimento-competitividade-internacionalizacao-inovacao-e-sustentabilidade\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-div\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icomoon-the7-font-the7-arrow-13\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMais Informa\u00e7\u00e3o\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eba584 elementor-section-stretched background_fullw elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eba584\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2081c5\" data-id=\"d2081c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bf3014 elementor-widget elementor-widget-heading\" data-id=\"5bf3014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not\u00edcias relacionadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The OECD has released the &#8220;Tourism Trends and Policies 2026&#8221; report, which serves as a leading international reference.<\/p>\n","protected":false},"author":187,"featured_media":25589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[263],"tags":[],"class_list":["post-25587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atividade-turistica-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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