The 2026 European Hotel Investor Intentions Survey, published by CBRE
The 2026 European Hotel Investor Intentions Survey, published by CBRE in May 2026, solidifies Portugal’s position as one of the safest, most attractive, and resilient hubs for hotel investment in Europe.
Against a European macroeconomic backdrop shaped by uncertainty and geopolitical tensions, the domestic market stands out due to the structural soundness of its tourism assets, consistently positioning itself at the forefront of international capital preferences.
The prestige and security of the domestic market reach their peak in the capital. Lisbon secured the 6th position in the ranking of European cities with the highest investment interest and performance expectations for 2026, placing itself firmly ahead of major historical capitals in other consolidated markets.
The international recognition of the ‘Portugal’ brand, the maturity of local operators, and the continuous growth of revenue per available room (RevPAR) grant the country a status of stability that is highly valued in a volatile global environment.
Source: here
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