Portugal’s tourism sector achieved historic highs across its key performance indicators in 2025. The country recorded 82 million overnight stays (a 2.1% increase compared to 2024), 32.5 million guests (+2.8%), and generated €29.1 billion in revenue, representing a year-on-year growth of 5.0%.

Key Sector Highlights:

Dominance of International Markets: Non-residents accounted for nearly 70% of total overnight stays, originating predominantly from Europe (73.5% share).

Regional Concentration and Accommodation Types: Greater Lisbon and the Algarve once again accounted for approximately half of all overnight stays. In terms of accommodation type, hotels represented 60% of total stays, followed by local short-term rentals (Alojamento Local) at 15.0%.

Top Source Markets: The United Kingdom maintained its position as the primary source market (17.7% of overnight stays), followed by Germany (11.3%), the US (9.6%), Spain (9.1%), and France (7.4%). The only shift among the top five compared to the previous year was the US surpassing Spain to take third place.

Rising Profitability: Key profitability metrics for tourism enterprises demonstrated strong upward momentum, driven notably by growth in total revenue (+6.9%) and room revenue (+6.6%).

Air Passenger Traffic: National airports reflected this broader growth trend, recording 36 million disembarking passengers—a year-on-year increase of 4.7%.

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